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Muzo Muzings

Muzo Music for Business | Awesome Autumn Playlist

23 Sep 2013

Yesterday marked the start of Autumn (even though it doesn’t feel like it). As the warm weather will start to fizzle out, you can think of Autumn as that grumpy next door neighbour who declares ‘right guys, party’s over’ at about 8:30 pm, or as the neighbour who brings round more alcohol (most likely, something, which nobody has ever heard of that they bought on holiday once) and asks ‘who wants some??’, as there’s fireworks, pumpkin carving and cosying up in jumper, which are usually ghastly, but somehow ok to wear this time of year. We’re definitely fans of Autumn; warming up with a hot drink, the colour, the crackle of fire and kicking leaves; so here’s our Awesome Autumn Playlist to celebrate all things leafy, brisk and golden…Enjoy!

Ed Sheeran – Autumn Leaves:


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Why You Shouldn’t Play Music in Your Business Without A Clear Vision

10 Sep 2013

If you’re a business owner and you’ve decided you want to play music in your business then you’ve made a smart decision, but if you don’t have clear objectives for the music in your business then it becomes less smart.

The reason for that is music is such a powerful tool that if used without a clear vision can have adverse effects on your business and customers, for example it could alienate customers, cause offence or create an unsuitable atmosphere. For music to work effectively in your business you need a clear sense of what it is you would like to achieve with it, is it purely to avoid silence? Is it to create a certain atmosphere? Let’s take a look at some possible objectives…

Differentiation

Objective: To differentiate from competitors
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