As a tongue in cheek homage to the great English music past and present, and St. George’s Day – the day of the year all the Irish pretend to be English and drink John Smiths…oh wait! We’ve created the Ultimate St. George’s Day Playlist.
So get yourself comfortable with a cup of tea, some fish and chips and anything else stereotypically English, and let Harry, England and St. George guide you through our Ultimate St. George’s Day Playlist.
William Blake – Jerusalem:
For many people, going to a restaurant is no longer just about the food. Customers expect an experience, which requires restaurant owners to put just as much time and effort into their décor and ambience as they do into their menu. Music can play a huge part in helping create the right ambiance, but putting together the perfect playlist can be an intimidating and time-consuming task. Many restaurant owners have opted to turn to businesses that supply specific playlists that allow restaurant owners to have music at their disposal to create the ambience they require. We take a look at how these companies serve up the perfect sound.
The Cheltenham Festival…four days of atmosphere, emotion and action. And as if it wasn’t exciting enough already, we’ve put together the Ultimate Cheltenham Playlist, perfect for cheering along to and most importantly…celebrating your winners! If you’re looking for a good tip…here’s one…play these loud!
Spandau Ballet – Gold:
When customers walk into your restaurant, hotel, store, etc. what do they hear? Do they hear silence? Other customer’s conversations? Music provided by one of your staff iPods? Dull background music? Whatever they hear has an immediate effect on their perceptions of your restaurant, hotel, store, etc. If they don’t like the silence, they’ll feel awkward. If they don’t like your music selection, they won’t like the ambience, if they don’t like the ambience, they won’t enjoy their experience. One way to try ensuring your customers feel more relaxed and retain control over people’s perception is to have a dedicated music for business service.
What is Music for Business?
A dedicated Music for business service is like your very own DJ who has created playlists after conducting years of research into what customers in restaurants, hotels, bars, gyms, stores etc. want to hear during their visit. It allows you to enhance your individual brand and cater to the interest of your customers in the simplest and most time saving way possible.
Here are some of the benefits to using a dedicated music for business service…
So it’s finally here, but is it just us or are the Brit Awards getting tamer? The Brit Awards Ceremony used to be famed for its memorable moments, but in 2012 all we had in the form of controversy was a flip of the middle finger from Adele because her speech was cut sho…What happened to bands insulting each other? What happened to global megastars getting mooned by Jarvis Cocker? Artists wanting to fight each other for money? And TV personalities getting told to ‘shut up you p*sshead b******’ by a member of the Osbourne family? Heck, where’s Chumbawumba when you need them!
Well the 33rd Annual Brit Awards boasts a strong line-up, with Justin Timberlake, Munford & Sons, Emeli Sandé, Ben Howard and maybe even Jay-Z and Beyonce all set to take the stage, but what we’d all really like to see is Harry Styles rush on stage and bare his bottom while Taylor Swift is performing, or a slightly inebriated Olly Murs challenging Plan B to a fight. While we’re looking forward to what should be an entertaining evening, we’d hate for it to pass without incident, so come on rich and famous don’t let us down.
Here are the awards up for grabs; we’ve highlighted our predictions in bold, so let’s see how many we can get right…and honestly we have no inside knowledge!
We’re celebrating Valentine’s Day in an unorthodox fashion with an alternative Valentine’s playlist. So you won’t find any cheese around here! Want to hear some Lionel Richie? Keep looking my friend. Sinead O’Connor? On your bike! We’ve done away with the traditional lovey dovey, ‘think I may have just been sick a little in my mouth’ songs, and instead created a playlist packed with tunes to charm the pants off your partner/friends/clients this Valentine’s day. From the irresistibly smooth to the utterly charming, the hugely popular to unknown gems, we’ve included something for everyone. So what are you waiting for, check out the videos below and start wooing now!
The XX – Our Song:
There are numerous benefits to playing background music in your business, for both your customers and staff alike. However in order to play background music in your business legally you need to pay the appropriate music licenses. Here’s a quick rundown of everything you need to know about music licenses for business to ensured you’re fully covered.
Why do I need to pay licenses?
Are you ready for an analogy? If you walked into a sandwich shop, and got the shop assistant to make you a sandwich, you wouldn’t just walk out of the shop without paying for it (unless you were a really naughty person!). The shop assistant took the time to create that sandwich and they deserve paying for it. Similarly, songwriters and musicians deserve paying for their craft. Music licenses ensure that those within the music industry get paid fairly.
If you’re a business owner and you’re questioning whether you need to play music in your hotel, restaurant, store, gym, etc. you may want to keep reading…
Not only is music a great mood enhancer, soothing us when we need to relax and stimulating us when we need a boost, but when used effectively music also has the power to influence our behaviour. That’s why it’s important for a business to use music to its advantage. Let’s take a look at the facts…
Music vs. No Music
Have you ever walked into a hotel, restaurant, store, etc. and been greeted with graveyard silence? The experience is uncomfortable and somewhat intimidating, you feel like the focus is on you and every move you make is being watched. It can be a massive deterrent to customers, who will simply look elsewhere for a more inviting and comforting atmosphere. Research found that retailers that played background music in their store had happy shoppers who stayed 18% longer and made 17% more purchases*.
Playing music = more sales
January…and this weather can make even the most jovial of us feel a little lacklustre. Christmas is over, the weather is relentless and there’s not much to be excited about. For the good of your business, there’s just no room for employees to suffer the January blues. In the hospitality and retail industry, your staff are the most important aspect of your business. It is your staff and the atmosphere you create that has the power to leave a lasting impression on your customers. It is your staff that are the deciding factor in whether a customer has a bad experience or a fantastic one. Keeping your staff motivated is therefore fundamental to your businesses success; if your staff look happy to be there, customers will feel happy to be there as well.
Are you one of the many people to have joined a gym as part of a New Year’s resolution? Perhaps you’re a gym owner wondering how to create the perfect experience that will keep customers coming back. If you’ve never considered how important music in your gym is, then here’s some useful insight. Use these tips as a guide of what-to-do and what not-to-do!
1. Music creates a motivational atmosphere
The right music in gyms has powerful motivational qualities that can help people throughout their workout. This is important for gyms as it creates an appealing atmosphere the moment customers enter the premises and ensures they’re more likely to return. Research conducted in April 2012 amongst 2,000 consumers found that more than half the respondents would visit the gym less frequently if it didn’t play music*. If they visit less frequently, they’re less likely to continue their membership!