Not only does music enhance the atmosphere in your business, it makes customers feel more comfortable, relaxed or upbeat, music also has the power to create a sense of privacy within your business – which is much more important than you think.
This is especially important for businesses such as banks, solicitors or doctors. If you run or work in a business like this, music probably won’t be the first thing that springs to mind when you’re thinking about how to create a comfortable and inviting atmosphere for your customers, but when you think about why your customers are actually visiting, it makes complete sense. Nobody wants the next person in line overhearing when they’re talking about confidential information; financial, sensitive and medical information, as well as being private, can be very personal too so it’s important that your customers are able to feel confident when talking about it with staff, without being heard by anyone else.
So, Why do I need a music licence? This question crosses a lot of business owners minds when thinking about music in your business – Why? What exactly is it that I’m paying for? Do you have to have a music licence?
The simple answer if you want to play recorded music, radio or even TV in your business or in any kind of workplace, is yes – it’s the law.
There are two different types of music licence available; these are obtained from two separate organisations: PRS and PPL, and generally you will require one from both.
We can all agree that music has a massive impact on our lives – it’s almost everywhere we go. It has the power to alter our mood and change the whole feel of a room; but just why is it that this sound is so important to us?
Ok, ok, we know it’s early to be thinking about Christmas music in your business, but it’s important that you get it right. Should I, shouldn’t I? Debating on whether to play Christmas music in your business or not can be a confusing and frustrating task. Some people absolutely love it, inspiring a feeling of celebration and excitement within them, we like to call them the ‘Noddy Holders’ – others however, will despise it, ah the ‘Bah Humbugs’. The chances are that you’ll get both groups in your business, so it’s important to decide whether it will benefit your business… psst course it will ‘It’s Christmas!’
Remember, remember to play our Ultimate Bonfire Night Playlist this 5th of November – these are a selection of the hottest tunes that are guaranteed to ignite your Bonfire night celebrations, and ensure your night goes out with a screech, boom, bang!
So grab your pie and peas, toffee apples and sparklers, and get our Ultimate Bonfire Night Playlist blasting out because it’s about to get ‘Hot in Herre’.
“Firestarter” – The Prodigy:
So you’ve made your costume, got those sugary treats out ready for ‘goblin’ and carved your pumpkin. Now all you need to do is prepare some delectable ear candy to kickstart your Halloween celebrations. To ensure you don’t miss a single graveyard smash, we’ve created a super spooky Halloween Playlist!
When it comes to creating a Halloween Playlist, these are 10 songs that you wouldn’t want to be caught… dead… without!
“This is Halloween” – The Nightmare Before Christmas:
When customers walk into your restaurant, hotel, store, etc. what do they hear? Do they hear silence? Other customer’s conversations? Music provided by one of your staff iPods? Dull background music? Whatever they hear has an immediate effect on their perceptions of your restaurant, hotel, store, etc. If they don’t like the silence, they’ll feel awkward. If they don’t like your music selection, they won’t like the ambience, if they don’t like the ambience, they won’t enjoy their experience. One way to try ensuring your customers feel more relaxed and retain control over people’s perception is to have a dedicated music for business service.
What is Music for Business?
A dedicated Music for business service is like your very own DJ who has created playlists after conducting years of research into what customers in restaurants, hotels, bars, gyms, stores etc. want to hear during their visit. It allows you to enhance your individual brand and cater to the interest of your customers in the simplest and most time saving way possible.
Here are some of the benefits to using a dedicated music for business service…
Let’s say you’re a business owner or manager, and you’re running a modern restaurant, a specialist retail store or a 5 star hotel and spa. You play background music to improve/create the perfect atmosphere. But is it the correct background music for your business? Is there too much repetition, too many slow songs, and too many songs that don’t enhance the atmosphere? And can you guarantee that all the songs are profanity and derogatory content free? Yes, we agree there’s a lot to think about and you probably don’t know the answers as you’re busy enough running the business.
So here are some ways to help you easily determine whether you are playing the correct music in your business:
Do you like the music?
Businesses often reflect the owners, and usually the owner, manager, etc. puts his or her passion into the look and feel, the products and services, and music is part of that passion. If you as the owner feel that the music reflects the brand, that’s a strong connection, and employees and customers will feel the emotional connection that your music and brand has. Pick songs that you think are right because your instincts and direction should already be a big part of the brand.
In the past, the traditional balance of power between retailer and consumer has always favoured the retailer. Over the last few decades however, this power has shifted to the consumer. The internet means that today, shoppers have access to more complete and transparent information. Search tools, comparison sites and mobile apps mean consumers no longer need to rely on retailers to find out the best deals, or to learn about a product’s specifications; they can make an informed decision on their own without stepping foot in a store. Once they’ve made a decision they can even have that product delivered right to their door, cutting the store out completely. They can then quickly and easily share their buying experience through social networking sites.
So in a world of internet savvy, price smart shoppers, where does this leave the retailer?
Yesterday marked the start of Autumn (even though it doesn’t feel like it). As the warm weather will start to fizzle out, you can think of Autumn as that grumpy next door neighbour who declares ‘right guys, party’s over’ at about 8:30 pm, or as the neighbour who brings round more alcohol (most likely, something, which nobody has ever heard of that they bought on holiday once) and asks ‘who wants some??’, as there’s fireworks, pumpkin carving and cosying up in jumper, which are usually ghastly, but somehow ok to wear this time of year. We’re definitely fans of Autumn; warming up with a hot drink, the colour, the crackle of fire and kicking leaves; so here’s our Awesome Autumn Playlist to celebrate all things leafy, brisk and golden…Enjoy!
Ed Sheeran – Autumn Leaves: