How to tackle Christmas music in your business

13 Nov 2013

Ok, ok, we know it’s early to be thinking about Christmas music in your business, but it’s important that you get it right. Should I, shouldn’t I? Debating on whether to play Christmas music in your business or not can be a confusing and frustrating task. Some people absolutely love it, inspiring a feeling of celebration and excitement within them, we like to call them the ‘Noddy Holders’ – others however, will despise it, ah the ‘Bah Humbugs’. The chances are that you’ll get both groups in your business, so it’s important to decide whether it will benefit your business… psst course it will ‘It’s Christmas!’

The first thing to consider is do you sell Christmas related products or services? Obviously if you do, Christmas music is a no brainer and it will most likely boost sales, as it will put customers in the festive mood. This will result in their experience being more pleasant which means the chances of them purchasing something extra are higher.

However, this doesn’t mean that Christmas is the only genre you should play. If you sell a selection of both Christmas and non-Christmas related products and or services a mixture of music genres is a great way to balancing the atmosphere, and keeping both the ‘Noddy Holders’ and ‘Bah Humbugs’ happy. Anyone in any mood could walk into your business, so you need to ensure your customers are relaxed and positive when in your business to increase sales. Christmas can be a very busy and stressful time for a lot of people, so the sound of joyful and or romantic festive music can really get people ‘Rockin’ Around the Christmas Tree’, and into the holiday spirit when shopping.

The type of Christmas music is an important factor too – jazz or classic carols will give your business a more luxurious and premium brand quality, while Christmas pop will appeal to a younger audience. Choosing the right genre is just as essential as deciding to have Christmas music at all; as with any music, if done right it can boost sales significantly by creating the perfect atmosphere.

We hope you found this post useful, and if you’re thinking about the Christmas music in your business then don’t forget about Muzo. With access to 21 specifically design music styles which include ‘Christmas Pop’, ‘Christmas Classics’ and much more, which can be scheduled each hour of each day to ensure you get the mix right, Muzo is a perfect and affordable choice.

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