Music for business is not just about the music that actually plays, it’s also about where it’s played, and how loud you play it.
This might seem like a pretty insignificant and pointless detail to talk about; so long as you can hear it what does it matter, right? But that’s not always the case. Think about how you feel when something is too loud and it becomes almost distorted to hear, or so soft that you struggle to hear it at all – it’s annoying! What’s more, it can completely ruin the effect and the potential influence your music has on your customers…
The last thing you want is your customers struggling to hear themselves, or more importantly, your staff. If your music is too loud, it can not only cause annoyance, but also force people to walk out.
Just to make it even more confusing, some brands actually use loud music as part of their businesses experience. Although it is unclear if this creates a positive or negative effect on overall spend and dwell time, or if it is worth a loss of functionality in your business as it’s usually advised to play music at lower volumes for an effective influence.
Sometimes, a business’s louder environment makes it difficult to play music at softer levels because it would be drowned out. In which case you need to judge what would be the best option for your individual business. It can also be beneficial to change the volumes depending on the time of day in order to respect different footfalls throughout the day for maximum effect.
Effect & Influence
We’ve spoken about the benefits music in business has on customers hundreds of times, which is why you shouldn’t let something as small as turning the volume up or down affect your music’s influence. Louder volumes, like playing nothing at all, effects people’s time perception as the average time a customer spends in your business shortened, in comparison to increased dwell time with quieter music.
Remember, each business requires different requirements for their music service, and something that works for one might not work for another. If you have any questions regarding music for business please don’t hesitate to get in touch with us here at Muzo!
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