We can’t believe it either – February, already!? The first month of the year has already flown by in a heartbeat, and talking of heartbeats, February also means the start of the two week run up to Valentine’s Day for businesses. Love it or hate it, the amount of people booking restaurants, hotels, buying their sweethearts chocolates, flowers and giant teddy bears will be almost unavoidable wherever you go. So should you be playing romantic music in your business to get those hearts fluttering, or will it just annoy everyone else?

Like many holidays in the year it can be a difficult question to answer when it comes to acknowledging them in your business. It’s no secret that Valentine’s Day is one of the biggest events in the calendar and therefore the perfect opportunity for increased sales if you get it right. This is why music is a perfect way to enhance holidays such as Valentine’s; it’s not as intrusive or obvious as roses everywhere or aisles of red and pink, but it’s just as, if not more, effective. The right music can get people thinking without even realising it, having the power to take minds away from the hustle and bustle of the shops to a more relaxing and comfortable state of mind – especially with romantic music. As we’ve looked at before, the amount of benefits this positive mindset of customers has on sales is almost uncountable, from increasing dwell time to inspiring extra purchases.

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